> For the complete documentation index, see [llms.txt](https://bluwhale.gitbook.io/bluwhaleai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bluwhale.gitbook.io/bluwhaleai/tokens/usdblup.md).

# $BLUP

The Bluwhale Points Token, $BLUP, is Bluwhale's loyalty program token that rewards long-term community members for their profile engagement and activity. Its utility is similar to the Telegram Stars or Airline Loyalty systems, giving you collecting and earning opportunities through spending, engaging, trading and messaging. BLUP is NOT Bluwhale’s main token. It’s a points-based community token launched at 0 FDV on 4/20/2025, now tradable on WhaleTank and Uniswap.